# TheEnlighteningIIM – IIM Bodh Gaya

Augmented reality (AR) is revolutionizing how businesses engage with their customers. By overlaying digital information in the real world, AR creates immersive and interactive experiences that capture consumers' attention and drive engagement. In this article, we will explore the transformative power of AR in marketing and how businesses can leverage this technology to create unforgettable consumer experiences.

For better or for worse, we live in very interesting times. With the emergence of AI and machine learning, every other industry is racing to integrate digital solutions for the functioning of its core capabilities. This digital transformation of industries, while seeming promising, brings along the looming burden of security and privacy breaches..

As a premier institute that has rapidly made its mark since its establishment in 2015, the Indian Institute of Management Bodh Gaya (IIMBG) understands the power of relationships well. Its ability to nurture lifelong bonds between faculty, students, and alumni has become one of its defining strengths...

This article embarks on a journey of exploration, delving into the intricate realms of philosophy by revisiting the concept of Husserlian Transcendental Phenomenology. However, what sets this endeavor apart is its unique perspective, as it scrutinizes the principles of Transcendental Phenomenology

Pragati is the Corporate and Social Responsibility Committee of IIM Bodh Gaya. It endeavors to inculcate a sense of social ethics and duty in the students, deemed essential in the corporate world. The primary goal of Pragati is to stand for a sustainable world. The committee organizes events for the betterment of society as a whole.

At IIM Bodh Gaya, creativity finds its truest expression through Unnayan: the Dance, Music and Drama Club. More than just a club, Unnayan is a dynamic melting pot of artistic brilliance, where melodies harmonize with movements and emotions weave captivating narratives. Serving as a creative haven,