Articles

Sustainable Waste Management and Circular Economy: India’s Path Towards Sustainability

Circular Economy (CE) emerged in the 1970s from reducing the consumption of inputs for industrial production, but it proved to be potentially applicable to any resource. CE proposes a change in the “extraction-production-disposal” paradigm of linear economy (LE) through the possibility of making human activity more resilient using the natural cycle model. CE is based on

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Harnessing the Power of Augmented Reality in Marketing: Transforming Consumer Engagement

Augmented reality (AR) is revolutionizing how businesses engage with their customers. By overlaying digital information in the real world, AR creates immersive and interactive experiences that capture consumers’ attention and drive engagement. In this article, we will explore the transformative power of AR in marketing and how businesses can leverage this technology to create unforgettable consumer experiences.

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The Adoption Dilemma: The Evolution Of Google Health

For better or for worse, we live in very interesting times. With the emergence of AI and machine learning, every other industry is racing to integrate digital solutions for the functioning of its core capabilities. This digital transformation of industries, while seeming promising, brings along the looming burden of security and privacy breaches..

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Pragati – CSR Committee

Pragati is the Corporate and Social Responsibility Committee of IIM Bodh Gaya. It endeavors to inculcate a sense of social ethics and duty in the students, deemed essential in the corporate world. The primary goal of Pragati is to stand for a sustainable world. The committee organizes events for the betterment of society as a whole.