What was it what was different? Was it the beginning or the end? Sirens struck as my mind went numb; Or was it silent and I just dumb?   Were we being wanton or indulgent? Or had we something from heaven sent? For when those stairs did I climb; I knew not of fall from […]


Elegante 2024

In the spirit of fusing and lighting, the soulful energies of IIM Bodh Gaya celebrated its seventh annual celebration, ELEGANTE 7.0. Throughout ELEGANTE 7.0, which took place from January 26th to 28th, 2024, various committees of the institution collaborated on several activities. Campus tours and competitions between colleges were part of the fest, which welcomed participants from a variety of educational institutions.


TEDx Journey

Waking up to a splendid sunny winter morning, filled with anticipation in the land of enlightenment, I quickly donned my jacket and red-inked t-shirt, eager to explore what TedxIIMBG had to offer and broaden my perspective. The event commenced with a dynamic address from Dr. Vinita S. Sahay, the Director of IIM Bodh Gaya, whose contagious energy set the tone. Initially associating mindfulness with yoga…


Harnessing the Power of Augmented Reality in Marketing: Transforming Consumer Engagement

Augmented reality (AR) is revolutionizing how businesses engage with their customers. By overlaying digital information in the real world, AR creates immersive and interactive experiences that capture consumers’ attention and drive engagement. In this article, we will explore the transformative power of AR in marketing and how businesses can leverage this technology to create unforgettable consumer experiences.


The Adoption Dilemma: The Evolution Of Google Health

For better or for worse, we live in very interesting times. With the emergence of AI and machine learning, every other industry is racing to integrate digital solutions for the functioning of its core capabilities. This digital transformation of industries, while seeming promising, brings along the looming burden of security and privacy breaches..