# TheEnlighteningIIM

Human beings are insatiable when it comes to their needs. They are always running after one thing or the other. According to Buddha, “Craving is like a torch against the wind. the fire will burn you.” (Hanh 2020) Each of us has our own idea of happiness and more often than not, it is defined by materialistic things. The more we buy, the more we crave, and the more toxicity it brings into our lives.

The fashion industry is seeing an astounding growth over the past few years in terms of revenue as well as faster adoption rate. In fact, brands like Zara and H&M have seen double digit growths due to their adoption of the fast fashion phenomena.
However, the flip side to this highly adaptive fashion and its profits is the amount of environmental impact it brings to the table. For example, Zara alone churns out roughly 840 million garments every year for its 6,000 stores worldwide, which has an adverse impact on the rivers and land that it is produced on.